Experience

Marketing | Sales | Partnerships | Brand | Apparel | Sports | Fitness | Community | Lifestyle

TravisMathew

Nov 2020 - Current

  • Cultivated and sustained strategic partnerships with over 100 ambassadors, professional athletes, agents, influencers, and brandpartners, driving a 20% year-over-year increase in partner retention and boosting brand awareness by 30%.

  • Developed and executed integrated ambassador marketing campaigns, collaborating with social, brand, e-commerce, andwholesale teams to achieve a 20% uplift in engagement across all social platforms.

  • Successfully managed a six-figure product and performance wear budget, ensuring 100% on-time fulfillment and distribution forTravisMathew PGA tour players, ambassadors, and influencers.

  • Created and led the Organic and NIL Ambassador Programs, leveraging athlete and influencer partnerships to generate a 40%increase in community-driven brand affinity.

  • Produced and executed ambassador experiential marketing events (e.g., Reggie Bush Launch Event, Change the Game Golf,MLB All-Star, Special Olympics), driving attendance growth of 20% and gaining media impressions exceeding 5 million.

  • Developed direct-to-corporate sales accounts in collaboration with the corporate sales team, generating $100,000 in incrementalrevenue through direct to corporate accounts (e.g., LA Rams, Proximo Spirits, Charlotte’s Web).

  • Screened and secured strategic marketing partnerships and sponsorships, resulting in a 30% boost in ambassador programenrollments and brand visibility.

  • Supported contractual reviews and deliverables for athlete and partner agreements, ensuring 100% compliance with brandobjectives, partner expectations, and contractual deliverables.

  • Organized talent management for store openings, retail sponsorships, and social activations, increasing foot traffic and onlineengagement by 25%.

  • Spearheaded ambassador tracking reports for KPIs and ROI across social channels, email campaigns, paid ads, and PRplacements, demonstrating a 30% ROI improvement from ambassador initiatives.

  • Facilitated ambassador photoshoots, overseeing planning, execution, and approval processes, which contributed to a 15%increase in visually-driven campaign performance.

  • Delivered exceptional customer support by resolving 95% of inquiries within 24 hours, ensuring a seamless client experience.

  • Maintained a 100% customer satisfaction rating, contributing to increased brand loyalty and repeat purchases.

  • Assisted customers with personalized product recommendations, boosting upsell opportunities and increasing average order value by 15%.

  • Processed and tracked customer orders with 100% accuracy, improving order fulfillment efficiency and minimizing returns.

  • Provided detailed product knowledge to customers, leading to a 20% reduction in pre-purchase hesitation and improved conversion rates.

Athletic Republic - OC

Nov 2017 - June 2018

  • Designed and implemented customized fitness programs for clients of all levels, focusing on strength training, endurance, mobility, and injury prevention.

  • Conducted in-depth fitness assessments, including body composition analysis, movement screening, and performance testing, to create personalized workout plans.

  • Led one-on-one and group training sessions, incorporating functional training, HIIT, and sport-specific conditioning.

  • Developed specialized training plans for athletes, including sport-specific strength and conditioning programs to improve performance.

  • Provided guidance on proper exercise techniques, form correction, and injury prevention strategies to maximize client results.

  • Created and executed corporate wellness programs to promote health and productivity in workplace settings.

AVP Pro Beach Volleyball

May - July 2018

  • Developed and executed marketing strategies for international events, overseeing athlete hospitality, event staff mixers, and fan experience activations, resulting in a 15% increase in attendee engagement across 2-3 large-scale events.

  • Managed on-site execution of 7-10 daily promotional events, collaborating with 30-40 sponsors to drive brand exposure, leading to a 20% increase in sponsor activations year over year.

  • Led AVP marketing campaigns to support brand awareness, implementing integrated social, digital, and on-site activations that generated 10M+ impressions and a 25% increase in fan engagement.

  • Developed and executed strategic partnerships with athletes and influencers to enhance AVP’s brand visibility, securing 5+ high-impact collaborations per season.

  • Coordinated cross-functional efforts between creative, PR, and digital teams to ensure seamless campaign execution, driving record-breaking event attendance and social engagement.

  • Increased student participation in intramural sports by 35% through targeted digital marketing campaigns and on-campus activations.

  • Managed social media accounts, growing engagement by 50% through strategic content creation, giveaways, and interactive polls.

  • Designed promotional materials, including flyers and email newsletters, reaching an audience of 10,000+ students and faculty.

  • Supervised a team of 15+ recreation staff, including intramural officials, event coordinators, and facility attendants.

  • Oversaw 10+ weekly intramural leagues and club sports events, ensuring smooth operations and adherence to policies.

  • Trained and onboarded 25+ new hires annually, improving staff retention and performance through leadership development.

  • Drove $50,000+ in team and bulk sales revenue by managing corporate and local account relationships, consistently exceeding sales targets.

  • Managed, trained, and mentored a high-performing team of 80 individuals, fostering a collaborative environment that enhanced store performance and employee development.

  • Partnered with store ambassadors and athletes to design and execute product marketing strategies, community events, and relationship-building activities that elevated brand recognition and increased customer loyalty by 20%.

  • Created and executed store product posts highlighting Men's product knowledge, selling tactics, and brand storytelling averaging an 80% store engagement rate.

  • Increased average Men's product percentage sales in store by 25%.

lululemon

May 2018 - June 2020

  • Cultivated and maintained relationships with key accounts, driving alignment with brand objectives and contributing to a 15% increase in annual revenue.

  • Acted as the primary point of contact for account inquiries, resolving 95% of issues within 48 hours and enhancing customer satisfaction.

  • Analyzed sales performance and market trends, providing actionable insights that boosted account profitability by 10%

  • Partnered with marketing and logistics teams to execute 15+ account-specific campaigns, driving a 10% increase in quarterly sales volume.

Boardriders

Feb - Apr 2020

Oakley

Nov 2018 - Feb 2019

  • Implemented strategic product demonstrations and educational sessions, resulting in a 20% increase in high-margin eyewear sales and enhanced customer engagement with Oakley’s latest collections.

  • Collaborated with a team of 10 associates to surpass daily sales goals, achieving a 15% year-over-year growth in team performance and improving customer satisfaction by 15%.

  • Consistently exceeded sales targets, achieving 120%+ of monthly revenue goals through expert product knowledge and strategic upselling.

  • Maintained an average 20%+ conversion rate, turning high-traffic store visits into loyal customers through personalized consultations.

  • Engaged in needs-based selling, identifying customer lifestyles and recommending ideal product solutions, resulting in a 15% boost in repeat purchases.

  • Built and maintained a client book, following up with VIP customers and securing $50K+ in annual sales through personalized outreach.

  • Led product demonstrations on PRIZM™ Lens Technology, increasing sunglass sales by 35% among first-time Oakley buyers.

City of Mission Viejo

May 2016 - Feb 2018

  • Developed and executed targeted marketing campaigns, leveraging social media, email newsletters, and community partnerships to increase fitness program enrollment and visibility.

  • Increased community participation in fitness and tennis programs by 30% through targeted social media campaigns, email newsletters, and in-person outreach.

  • Managed promotional efforts across social media and city websites, boosting engagement by 50% through interactive content and program highlights.

  • Designed and distributed marketing materials reaching 5,000+ local residents, increasing awareness of recreation center offerings.

  • Resolved 95% of customer concerns on-site, ensuring a welcoming and inclusive environment for all community members.

  • Oversaw facility operations, ensuring all fitness equipment and tennis courts were maintained to city safety standards, reducing maintenance issues by 40%.

Humboldt State Recreation

Aug 2014 - May 2017